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Chicago Booth, "Marketing: Nonfiction Storytelling"
Chicago Booth presents "Chicago Conversations" in New York on March 24, 2016


Nonfiction Storytelling: Defining Your Brand in the Age of the Emotional Consumer

Emotional connections are a powerful way to engage your customers. How can storytelling grow brand interest and authenticity, while creating more meaningful consumer engagement?

On March 24, Chicago Conversations comes to New York to explore this topic through a panel on “Nonfiction Storytelling: Defining Your Brand in the Age of the Emotional Consumer." Chicago Booth invites you join us for this event, where experts in the marketing sector will share their experiences and insights.

Chicago Booth is uniquely positioned to help marketers build the skill sets needed to lead in today’s increasingly complex and data-driven markets. We believe in deep questioning, intellectual curiosity, and a mastery of business fundamentals, as well as how nonfiction storytelling intersects with those beliefs.

Please see the Chicago Booth event page for more information about featured speakers and panelists.




Event Information
Thursday, Mar 24 2016 at 6:30pm - 9:30pm [ iCal ]
851 Avenue of the Americas Ventana Ballroom
New York, NY